- Working Knowledge of Graphic Design Software and Digital Tools
- The Freaky Friday Magazines were created in Adobe InDesign. Utilizing different layers in the design allowed me as a designer to use the image to create not only one design but two. Each design is intended for a different audience but still uses the same image as the focal point. As a graphic designer I was able to accomplish a message for each with the use of shapes to draw audience attention and multiple text layers to create darker or lighter offset outlines.
- Elements of Design
- The use of multiple layers in the text creates the contrast necessary for easy legibility in the design. This would also draw attention to that of an audience as a magazine would need to draw attention. The use of shapes in the design allows for proper hierarchy and draws the readers eyes in the order intended. There is a balance in each of the magazine covers as the text is evenly distributed while not completely covering the image.
- Creative Self-Expression and Originality
- I believe that is a clear example of my Self-Expression and Originality as I have utilized one image to advertise two very different situations. For example, the “Welcome Mat” magazine cover was a name that I came up with in a time when I had listed my home on the market. I thought about issues that we were dealing with and decided that others in the same situation might be interested as well. While the “Care at Home” magazine cover was dedicated to caregivers. This decision was made as the home reminded me much of the nursing home in the movie “The Notebook.”
- Evidence of Thoughtful and Appropriate Critique Skills
- For this piece I took my instructors critiques and refined the text (Previte, 2024). The text needed more contrast in my opinion; therefore, I created more text layers that were lighter background for the “Care at Home” magazine. While “The Welcome Mat” magazine needed a darker background for the text. I also added outlines to the shapes to lift them from the page.
- Evidence of Following Directions
- As the assignment was to create two different magazine covers utilizing the same image as a background, I feel that I have accomplished the task. Each cover delivers a different message for two different intended audiences. The formatting for each cover is the same, however upon refining the text has been altered for legibility.
- Craftsmanship and Attention to Detail
- I feel that the attention to detail still applies to the colors chosen in each of the designs. By also including another photo to support the message in the “Care at Home” magazine also represents my ability to build on the presentation given to me. The colors and use of contrasted text background of “The Welcome Mat” are also bright and eye-catching which would draw the attention of potential home buyers. Also, the use of bold font and Adobe PDF file format allows for easy distribution and quality printing.
Reference
Previte, C. (2024, September 13). Re: 2-1 Student Discussion: Peer Feedback, Batch 1 [Discussion post]. Southern New Hampshire University. https://learn.snhu.edu/d2l/le/ content/1700519/viewContent/35004654/View